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What is Self-Investing?

Self-investing is choosing and managing your own investments without receiving any personal financial advice.

Why would you self-invest?

Over the past few years technology has changed the way we handle our finances. From online banking to using price comparison websites to find the best deals, you can do almost anything online without leaving the comfort of your home, and that includes investing.

You may choose to self-invest because you want to take more control and don't feel you need to take personal financial advice.

Self-investing with Standard Life Self Investor

Standard Life Self Investor is an online service offering investment funds through our Stocks and Shares ISA or our Trading Account.

We'll help you invest so you can make your own informed decisions.

Ways to choose investment funds

Log in to your smart+ account to browse our full range of investment funds or use one of our 2 ways to help narrow down your options:

Ready-made All-in-One funds managed to different levels of risk

Favourite funds chosen by our investment experts*

The value of investments can go down as well as up and you could get back less than you invest.

Managing your investments

When it comes to managing your investments, you'll need to regularly monitor and review your funds to make sure they continue to meet your needs and goals as your circumstances change. You can do this using our secure online smart+ service, available 24/7. This is where you can:

  • Check your account balance
  • See how your funds are performing
  • Buy, sell and switch your funds
  • Pay in or withdraw money
  • Change your personal details

Support when you need it

We can't give you any financial advice, but if you need any help along the way with questions about our products or service, our UK based Customer Support team will be happy to help and are contactable via phone or email.

Any questions?

Call us

Contact our dedicated UK based Customer Support team

Mon - Fri 9am - 6pm

Saturday closed

Sunday closed

0800 1522 522