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Privacy policy

This Privacy policy explains how we, Standard Life Self Investor, use any personal information we collect through (this website) and the smart+ service (smart+) provided by us.

Standard Life Self Investor is a brand of Elevate Portfolio Services Limited which forms part of the Standard Life Aberdeen group. Elevate Portfolio Services Limited (01128611) is registered in England and is authorised and regulated by the Financial Conduct Authority. Elevate Portfolio Services Limited is registered as a data controller in accordance with the Data Protection Act 1998 with registration number Z5730461.

Any personal information we collect through will be treated in accordance with the Data Protection Act 1998 and other legislation intended to protect your personal information and privacy.

What information do we collect about you?

The personal information we collect through this website may include details such as your name, postal address, email, telephone number, date of birth, marital status, National Insurance Number and bank/credit card details.

Personal information is collected by us on this website and through the services provided when you:

  • Complete enquiry or registration forms
  • Apply for and purchase any of our accounts or services
  • Fill out a survey, or vote in a poll on this website
  • Send us an email, message or complete a feedback form
  • Provide your details to us either online or by other means.

We may also use cookies to collect website usage information. For further information, please see the section on Cookies.

How do we use this information?

We will collect, store and use personal information for the purpose of providing our services under Standard Life Self Investor. We recognise that the lawful and correct treatment of your personal information is very important to maintain your trust. As such, we will ensure the appropriate safeguards are in place to protect your information and comply with our obligations as a “data controller” as defined in the Data Protection Act 1998 (DPA).

We may share personal information with other companies within Standard Life Aberdeen group, where they will support our business in the provision of service services. Companies within the Standard Life Aberdeen group may, on our instruction, process your personal information for example for the purposes of complaints handling, provision of IT and administration services and assess the quality of services received.

Where your personal information is processed by third parties in countries outside the European Economic Area we will ensure appropriate safeguards are in place to adequately protect it as required to fulfil our obligations under the DPA.

We will not disclose your personal information unless it is lawful to do so and in accordance with the DPA. We reserve the right to disclose the information you provide to us whether required to do so by law, or to comply with a regulatory obligation, or to assist in an investigation into a complaint or alleged illegal or criminal activity. This may include the Financial Conduct Authority or any other applicable regulator and HM Revenue & Customs, who under applicable tax laws, may share the information we provide with tax authorities of other countries.

We may also use this information for marketing purposes in accordance with the section on ‘Marketing’


We have a responsible marketing policy and will not provide your personal information to any other company outside the Standard Life Aberdeen group for their marketing purposes.

We will send you relevant information to inform you of changes or enhancements to any products or services you already have with us.

With your permission we and other members of the Standard Life Aberdeen group may also send you information about other products that we think would be of value to you. We may do this in various ways including contact you by post, telephone or by electronic media including email and always as agreed with you. You have the right to decline direct marketing. We may also use this information for marketing purposes. You can opt-out of receiving marketing information by checking the boxes when you apply for accounts or services on this website.

You may change your mind at any time in the future by logging into smart+ and selecting Marketing Preferences or by contacting us at

Accessing or correcting your personal information

Under the Data Protection Act you have the right to request that we supply you with the Personal Information we hold about you. If you would like a copy of some or all of your personal information, please contact us at -us. Standard Life Self Investor will impose a small charge for providing this information.

You also have a right to request that any inaccurate data is corrected by contacting us at

Data integrity and security

We strive to maintain the reliability, accuracy, completeness and currency of personal data in our databases and to protect the privacy and security of our databases. The security measures in place on our website and computer systems aim to protect the loss, misuse or alteration of the information you provide to us. We will keep personal information we hold about you only for as long as reasonably necessary to fulfil our obligations in the provision of services agreed with you or for as long as required by our regulatory bodies. If we no longer have a need to retain your personal information we will take the appropriate steps to destroy this securely.


What cookies are

Cookies are tiny data files that some websites place on your computer or other device when you visit. They are used by many website owners; including Standard Life Self Investor. Cookies are linked to the machine you use to visit our website and not to you as an individual. Unless you login or provide personal data through your use of this website, no personal information is collected.

Cookies are commonly used by websites to remember some aspect of your current or previous visit. This could include things like the choices you have made or preferences you have chosen during your visit. Websites commonly do this in order to improve or tailor your current and future visits to that site or other related sites.

One example may be when you visit a site that you have been to before, that site may use a cookie to check what information you have looked at previously to get an idea of the topics that may be of interest to you.

The information stored in a cookie can only be read by the website that placed the cookie or other sites that it has agreed to share information with.

Our policy on cookies

Our policy is to use cookies only to improve the way we do business with you or when they are essential to the way the website works.

The types of activities we may use cookies for are to:

  • Store details that help you to manage accounts and policies online, such as user login details
  • Find out how people use our sites, such as how often they visit, which pages they go to, and which links they click on, so that we can improve our sites
  • Help us to provide relevant information, such as details of products, services and other information that you may be interested in
  • Store information about which media players you use so that any video content appears correctly.

We do not use any cookies to store any personal data or other data that could be used to identify you as an individual. Whenever possible, we will list the cookies used on our website.

How to turn off cookies

You can turn off cookies in your browser settings. If you do turn them off, it is important to remember that you may not be able to use all of the services on our websites. You can find out more about turning off cookies at the independent website

Other websites

Our website contains links to other websites. This Privacy policy only applies to and the smart+ service, so when you link to other websites you should read their own privacy policies.

Telephone calls

We may record telephone calls to enable us to handle complaints efficiently, improve our customer service and for security and staff training purposes.

Anti-money laundering, counter terrorist financing, fraud prevention and detection

To verify your identity and prevent financial crime we may use and share your information with any company within the Standard Life Aberdeen group, with companies who work for us and with appropriate organisations.

We may also search, send your details to, and use information from third parties including verification service providers and financial crime and credit reference agencies. This involves checking your details against databases these third parties use. Standard Life Self Investor and these third parties may keep a record of the search, the results of the search, any suspicions of financial crime and the details may be used to assist other companies for verification and identification purposes. The search is not a credit check and your credit rating should be unaffected.

These activities help to:

  • Prevent financial crime (e.g. fraud, money laundering)
  • Verify the identity of account holders/ex-account holders
  • Trace and validate beneficiaries or recover debt
  • Make decisions about your account.

Appropriate organisations may include (but are not limited to) the police, Financial Conduct Authority; Department for Work & Pensions and Association of British Insurers.

For more information please write to: Financial Crime, Standard Life Self Investor, PO Box 6890, Basingstoke, RG24 4SL.

How to contact us

If you have any questions about our Privacy policy or information we hold about you please write to:

Data Protection, Standard Life Self Investor, PO Box 6890, Basingstoke, RG24 4SL. You can also contact us at